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[TOKYO] Fukusaya 福砂屋
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Fukusaya 福砂屋 is a historical cake shop famous for its Castella (カステラ Kasutera), a simple Japanese sponge cake made with sugar, flour, eggs, and syrup. Though it is now a specialty of Nagasaki, Castella originally came from Castile of Portugal, and was brought to Japan in the 16th century. Fukusaya has been baking divinely fluffy and moist Castella since 1624, and their website quite clearly explains how the cakes are baked. As impressive as the taste, on the other hand, is the packaging. Let’s go layer by layer…
Fukusaya Castella
First, a yellow wrapping paper that depicts the founding date of Fukusaya, the shop’s various locations, and its signature bat-shaped logo. In Chinese (which the Japanese also use in the form of Kanji), “bat (蝠)” has the same pronunciation as “happiness/luck (福)” , which is why Fukusaya chose the bat as its store logo.
Outer packaging
Inside the yellow wrapping paper is a thin but sturdy yellow paper box, again with the bat logo.
2nd layer
Opening the paper box reveals a sealed washi paper-textured spun polyester sleeve with more bat logos.
2nd layer & 3rd layer
